Tony & Kérastase Launch UK Care Coach Programme

Something very exciting is in the pipeline for AJS Salon Director, Tony, who will be joining a team of educators to launch the UK's Kérastase Care Coach initiative. The global program is all about connecting industry talent with a community of Kérastase professionals. Read all about it below!

A Message From Tony...

''I was approached recently to help design a new team for the UK called 'Kérastase Care Coach'. The team of 16 come from some of the most high calibre salons across the UK. They all had to apply and audition to get onto the team (over 60 applied) and now the chosen candidates get mentored by myself for the next 12 months to receive extensive education from me and Kérastase. 

The training will include customer service, luxury branding, client journey, coaching methods, product knowledge, consultation, personalisation and how we manage and track if we are doing well at all of these things. Then, importantly, how we teach others to do the same.''

A Natural Collaboration

''I'm very passionate about this industry, the standards within it and through my coaching business helping others in the industry reach those standards. This project is a brilliant opportunity to do those things with multiple people at once, really make an impact and help all of them see substantial growth, both individually and with their teams.

Having worked with Kérastase all of my career, it's a brand that's really close to my heart. It works seamlessly with our ethos on hair. I'm over the moon and extremely flattered to have been asked to take up this role with Kérastase Care Coach. I'm determined to really add as much value as I can.

On top of this, it's another huge rubber stamp that what we do at AJS is at the very top of the industry in every way. I'm full of pride and this space!''

To book an appointment with Tony or any member of our fabulous team, simply give us a call on 01543 481 900. We look forward to welcoming you soon.