Anthony John Coaching

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FULFILLING YOUR TRUE POTENTIAL WITH ANTHONY JOHN COACHING

Welcome to Anthony John Coaching!

Founded by AJS salon owner, Tony, Anthony John Coaching enables salon owners and managers to turn their business goals, dreams and ideas into reality. Each of our carefully designed packages offer a private, one-to-one telephone coaching service. We also offer in-person, full day sessions. Find out more information below.

 For enquiries, email us at [email protected] or fill out our quick and easy contact form below - and we will be in touch!

tony john walmsley, OWNER ANTHONY JOHN SALONS, SWINFEN, LICHFIELD, STAFFORDSHIRE"My expertise lie in removing the fears around numbers and KPI's and teaching it in a way that creatives understand. I'm all about bringing the most out of the people I work with, which tends to be salon owners and managers, and then in turn giving them easy to follow structures, processes and inspiration to lead their teams to do the same.

I can also work with whole salon teams to jump start the whole business to greatness".

ONE-TO-ONE MENTORSHIP PROGRAMME - £499

Business ownership can be a lonely place. Often people don't know where to turn for guidance, inspiration or to simply bounce ideas around, I can be that person. This ongoing mentorship of one consultancy call per month & support through WhatsApp is a programme for those who are really serious about wanting to take themselves, their people and their business to new heights. I can guide you through many of the obstacles that hinder salon businesses and help to accelerate your growth in many ways. I specialise in:

  • The set up of all processes and systems to standardise your business.
  • Making retail a key part of your business
  • New ways to train, educate and excite your team
  • How to coach, incentivise and reward your team
  • Leadership skills and techniques to create a high performing group
  • What the important numbers are to track and what those numbers should be
  • Pricing for profit

My own salon business has some of the best KPI's you will see in the industry. A client retention rate of 94%, 34% of clients buy from us, clients come to see us every 10.9 weeks, colour makes up 54% of our business and our team (currently over 20 of them) have on average been with us for over 6 years. These are all well above the national average and I adore teaching others the habits, behaviours and secrets that have got us to where we are today.

Education & AJS Coaching

Book a Free Discovery Call

To book a free discovery call, email via the link below and let’s discuss your business and how I can help you move forward. 

SALON TRAINING & LEADERSHIP TEAM TRAINING

BESPOKE COURSES

I offer bespoke, in-person training tailored to the specific needs of your business. These sessions are designed to support long-term growth, performance and confidence across your team, with a strong focus on practical application and real results.

Bespoke training can include topics such as leadership, high-performing teams, and retail, and is adapted to your team’s experience, goals and challenges. Sessions are interactive, motivating and results-driven, ensuring your team leaves with clarity, confidence and actionable strategies they can implement immediately.

Price: £1500 (+travel)
Duration:
Full day in person

THE AJS COLOUR METHOD

A consultation method to completely transform your approach to colour. The method includes analysing depth and skin tone to help you make your consultation and communication all about the client in front of you.

Then in turn, how to deliver a bespoke colour to every single client. This in turn brings more excitement to colour and huge improvement with the retention of colour clients.

Price: £1500 (+travel)
Duration:
Full day in person

PUSH YOUR BOUNDARIES

A day with the creative genius, and AJS Creative Director, Troy. In this session Troy will challenge your team to think bigger and get more creative with their colour work. A former fellowship colour project member, L'Oreal ID artist as well and multi award winning colourist he has many accolades to his name.

Above all else though is Troy's ability to make creativity accessable and to remove the anxiety that surrounds it. Your team will feel inspired, motivated and equipped with skills to take their colour work further.

Price: £700 (+travel)
Duration: Full day in person

ABOUT OUR FOUNDER, TONY

Tony has worked for some of the Midlands' biggest names in hair as well as being highly sought-after as a hairstylist at fashion shows and photo shoots across the UK.  An award-winning hairdresser, Tony has won some of the industry's top awards for photographic work, business acumen and education. 

''I want to add value where I can, be a support where I can and help coach and grow those who feel they need it''.

- Tony.

ENQUIRE NOW

If you are interested in multiple courses, please leave a comment below.