Team AJS Launch ‘Authentic Self’ Collection

Anthony John Salons in Lichfield Share Collection Exploring Identity

We’re very proud to share with you our collection for this year, which we named ‘Authentic Self’.  Inspired by portrait artists such as Lee Jeffries, we wanted to create a collection that celebrated the models’ personalities as well as being fashion forward and trend-led.

When prepping for the collection, we were inspired by concepts of identity. We live in a world where those concepts of identity are constantly changing and we wanted to celebrate diversity through these images.

We wanted the hair to be a reflection of who these people were and the collection to be about authenticity.

The models had one brief - "to be you". We wanted their personality, their sense of self, their identity to be celebrated and for the hair to add to the strength of that.

We feel the collection celebrates the uniqueness of the individual and the power that hair has to bring that identity that we all have within us to the fore.

We are SO proud of this collection, it's personality, it's warmth, of course the hair and what the whole thing stands for. It says everything about hair that we wanted it to and we hope that you love it too.

Hair by @anthony_john_salons
Photography by @chrisbulezuikphotography
Styling by @lrcfashionstylist
Make-up by @gracexhayward